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Creating a Thriving Business

At Greater Niagara FCU, we understand the importance of supporting our local community. Thus, we’re sharing some of our favorite and most helpful tips so local business owners can see their company flourish. Whether you just opened your very first store or you’re a seasoned pro looking to brush up on the basics, we’ve got your back.

Opt for Organization

Accurately taking and storing business transactions and company-related expenses is an exponential stress reliever for business owners. Though this may sound obvious, it’s a relatively simple step that makes a big difference in the long run, especially if you’re looking to expand your business in the future. Maximizing your organizational skills helps illuminate the spots where your business is thriving and where improvements — enhancing efficiency and revealing growth opportunities.

Setting Aggressive, Yet Realistic Goals

Having a vision for your business is a crucial way to stay motivated, though it is equally important to be realistic about your goals and timelines. Do yourself a favor and set a realistic series of goals for your business, especially if you are new to small business ownership. Once you see how your business performs, be prepared to re-adjust these goals periodically to most effectively manage your small business.

Provide Excellent Customer Service

Personalized customer service experiences are one of the main reasons customers choose to shop at or at or seek the service of small businesses as opposed to large corporations. Thus, this is a key opportunity to set yourself apart and keep customers coming back. Not only does stellar customer service and support make you memorable in existing customers’ eyes, but it is also a great way to gain new customers through positive word of mouth. Be friendly, efficient, and sensitive to customers’ needs, and you’ll be well on your way to building a satisfied customer base.

Know Your Competition Well

Staying unique and setting yourself apart from competitors is of course important to your brand identity, however a wise business owner stays continuously aware of what their competition is doing and adapts when necessary.

Use Social Media to Your Advantage

Don’t underestimate the value of staying active across social media platforms. When used in-depth, and with purpose, social media is a free and effective tool you can use to appeal directly to your audience. Using hashtags related to your line of work, hosting giveaways and raffles to boost engagement, and interacting with followers through stories and comment sections are an excellent start. Social media is especially useful for niche groups of consumers because platforms like Instagram, TikTok, and Facebook allow those with similar interests to view your content regardless of their geographical location thanks to a learned algorithm. Social media quite literally opens your business up to a whole world of consumers who may be interested in your products!

Fostering a Future of Greater Growth

At Greater Niagara FCU we recognize the significance of providing valuable tips to help local business owners thrive. The journey of entrepreneurship can be challenging, but by implementing these fundamental strategies, whether you’re just starting out or a seasoned professional, you can position your business for growth and expansion.